Northern Albion is a new distribution company looking to source and distribute innovative cycling and sports products, from around the world, here in the UK. The company is owned and run by Andrew Thomas, a keen cyclist and digital entrepreneur. Andrew is also involved with Velocity Race Team in a commercial management capacity. The team, sponsored by the WD-40 Company, competes at youth and junior levels nationally and internationally.

From a marketing as opposed to cycling industry background, the company management team have leveraged their marketing expertise and digital knowledge to launch new category brands with significant following. The company looks to blend social media engagement and event exposure to develop sales growth and multi-channel distribution.

The first brand being distributed by the company is pOcpac – a new range of water-resistant pouches from South Africa – designed to keep your valuables dry whilst active outdoors. To find out more about the brand click here.

If you have a new product or brand you would like to distribute in the UK, or are looking to develop exposure for an established brand within the cycling sector, please do not hesitate to contact us.